To set up an email campaign in compliance with the CAN-SPAM Act, follow these steps:

Collect and Segment Your Email List:

• Begin by gathering a list of contacts who have opted in to receive emails from your business. Make sure to segment your list based on relevant criteria (e.g., interests, demographics) for targeted messaging.

Choose an Email Marketing Platform:

• Select a reputable email marketing platform like Mailchimp, Constant Contact, or any other platform of your preference. These platforms often have built-in compliance features to help you adhere to CAN-SPAM regulations.

Set Up Accurate Header Information:

• Ensure that the “From,” “To,” “Reply-To,” and routing information in your emails are accurate and clearly identify your business as the initiator of the message.

Craft Clear and Non-Deceptive Subject Lines:

• Write subject lines that accurately represent the content of the email. Avoid using misleading or deceptive language to entice recipients to open the message.

Clearly Identify the Message as an Advertisement:

• Include a clear and conspicuous disclosure that the email is an advertisement. This can be achieved through various methods, but it must be easily noticeable to recipients.

Provide a Valid Physical Address:

• Include your valid physical postal address in the email. This can be your current street address, a registered post office box, or a private mailbox registered with a commercial mail receiving agency.

Offer a Clear Opt-Out Mechanism:

• Include a clear and conspicuous explanation of how recipients can opt out of receiving future marketing emails from you. Make sure it’s easy for recipients to recognize, read, and understand. Provide a return email address or an easy Internet-based method for recipients to communicate their choice to you.

Honor Opt-Out Requests Promptly:

• Any opt-out mechanism you offer must be capable of processing requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days.

Monitor Compliance for Emails Sent on Your Behalf:

• If you hire another company for email marketing, ensure they are also in compliance with CAN-SPAM regulations. You are still responsible for compliance even if you use a third-party service.

Track and Analyze Campaign Performance:

• Use the analytics tools provided by your chosen email marketing platform to monitor the performance of your campaign. This will help you assess the effectiveness of your emails and make improvements for future campaigns.

By following these steps, you can effectively set up and execute an email campaign that aligns with the requirements of the CAN-SPAM Act. This ensures that your email marketing efforts are not only effective but also compliant with legal regulations.